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retail sector

1business 1loyalty programs 1marketing 1reward cards 1shopfronts 1small-and-medium enterprise (SME)

1Merrilees, Bill 1Pandit, Ameet 1Pires, Guilherme 1Rosenberger III, Philip J. 1Vilches-Montero, Sonia

1conference paper 1journal article

Date

12012 12016

Facets

1business 1loyalty programs 1marketing 1reward cards 1shopfronts 1small-and-medium enterprise (SME)

1Merrilees, Bill 1Pandit, Ameet 1Pires, Guilherme 1Rosenberger III, Philip J. 1Vilches-Montero, Sonia

1conference paper 1journal article

Date

12012 12016

Title
Creator
Date

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

- Pandit, Ameet, Vilches-Montero, Sonia

Creator: Pandit, Ameet , Vilches-Montero, Sonia
Resource Type: journal article
Date: 2016

Driving the SME shopfront retail innovation development process

- Rosenberger III, Philip J., Pires, Guilherme, Merrilees, Bill

Creator: Rosenberger III, Philip J. , Pires, Guilherme , Merrilees, Bill
Resource Type: conference paper
Date: 2012

1

English (Australia)
English (Australia)
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